It only takes 2.6 seconds for a user to make a conscious impression of a website, and 94% of first impressions are based on its visuals and design. If you have an outdated or poorly designed website, it is likely you are losing users, which translates to less leads being generated. If this sounds like something you are struggling with, it may be time for a website refresh.
This blog will tell you everything you need to know about a website refresh. You will learn whether you need one or not and where to go from here.
Do You Need a Website Refresh?
A website refresh is not a complete overhaul or redesign. A redesign takes more time and completely changes the look of your website through structural changes. Instead, a website refresh is changing up a few elements here and there to give your website a fresh new feel. It could be changing fonts, graphics, colors, or some content.
Does your website need a refresh? If you have maintained the same website for a while, it can be hard to see it from an outside perspective to know whether it needs a refresh. The following situations can help determine whether a website refresh is right for you.
- You have an outdated website
- Your website is lackluster and boring
- You are not generating as many leads as you used to
- You have a high bounce rate
- You have additions to your business
All these situations point to you needing a website refresh.
Starting a Website Refresh
As discussed earlier, a website refresh is not as intense as a redesign. It can be as simple as you would like. If you have a lot of things you want to change, you do not have to wait for them all to be complete before launching. You can release small changes a little at a time.
The first step to conducting a website refresh is doing some research. You will not know what you need to change until you gather your data. Here are some things to investigate:
- Bounce Rate – Bounce rate measures the times when a user visits your website and does nothing on the page before leaving. A high bounce rate can indicate that users are not engaged with the content or design.
- Conversion Rate – A conversion rate is the number of users who take desired actions on your website. A low conversion rate means users are for some reason not doing what you intend for them to do, which can be due to the content or design.
- Time on Site – This metric gives the average time spent by all visiting users on your website.
- Average Session Duration – Average session duration tells how long users stay on your site. Increasing the session duration means making your website more engaging.
- Mobile Friendliness – With mobile phones generating 52% of total internet traffic, it is vital that your website is mobile friendly.
- Heat Map – A heat map is a visual representation of complex data where values are shown by color and location. Visuals in a heat map reflect where users click, scroll, or pause. This helps you know what is working on your website and what is not.
Once you analyze these metrics, it can help you know where to start. It’s always good to have a plan.
Contact Us to Refresh Your Website!
If you think a website refresh is right for you, we can help! Code Authority’s team of web developers and digital marketers can give your website a fresh new look. Contact us today for a free consultation!