Dallas Search Engine Optimization

Our Dallas SEO team loves to see you rank high. Our best-in-class practices will get you the results you are looking for!

Search Engine Optimization (SEO)

SEO is the process of improving a website's visibility in search engines. More specifically, it is the process of improving a website's position in organic (un-paid) results. Research has shown that the higher a website is ranked in search engines, the more visitors it will receive. Every day it becomes more important to have a professionally optimized website. Thousands of new websites are added to the World Wide Web every day and search engines literally have millions of results to filter through. Our Dallas SEO team uses best-in-class SEO techniques to help your site achieve high organic results for your specific services to get the visitors you deserve!

The Code Authority SEO Process

Step 1 - Lead Analysis

Lead Analysis

The very first thing we do is what we call an SEO Lead Analysis. If you currently have a website and are considering SEO we analyze your current site to determine what exactly it is doing right and what exactly it is doing wrong and where improvements can be made. We look at the meta tags, keywords, page rank, pages indexed, inbound links, the design of the site, the file structure, the relevance of the content, etc. This gives us a good idea of what we are working with and takes us to the next step...meeting you!

Step 2 - Discovery Meeting
Discovery Meeting

We want to get to know you and your business. We offer world class customer service and the best way to deliver that is to get to know you and everything about your business we possibly can. This allows us to give you a truly personalized experience that is maintained throughout the course of the project and beyond.

Step 3 - Keyword and Competition Analysis

Keyword and Competition Analysis

A keyword analysis is the process of analyzing specific keywords that are relevant to your services and will drive traffic to your site. This is not something we take lightly. We carefully consider every possible combination of keywords that could drive traffic to your site and select the keywords that are perfect for you.

Step 4 - On-Page SEO

On-Page SEO

On-page optimization is done during the development of your site (or changes made to your current site) to the actual web pages. This includes everything from meta tags, page names, file structure, layout, navigation, keyword rich, relevant, and unique content, and clean, W3C compliant markup. Remember, we want the site to be optimized for the search engines AND visitors.

Step 5 - Post-Release SEO

Post-Release SEO

After your website goes live the SEO process continues. We create sitemaps and submit them to major search engines, create webmaster accounts and add Google Analytics, submission to local directories (Google Places, etc.), and start a monthly backlink campaign to get your site as many quality links as possible. We then provide you with monthly reports of your SEO performance that includes and Keyword Ranking report, Google Analytics Traffic report, and a list of services performed to your site.

Customer Results


  • Better Business Bureau
  • Microsoft Partner Logo
  • AspDotNetStorefront Developer
  • Microsoft .NET
  • DotNetNuke Logo
  • WordPress Logo